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July 05 • 06:30
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February 21, 2012

Partnership Encourages Kids to Have Fun and

Lead a Healthy Lifestyle By Playing Tennis

WHITE PLAINS, N.Y., February 21, 2012 – As part of their ongoing partnership, the United States Tennis Association (USTA) and Nickelodeon announced the kick-off of the "Tennis Really Rocks" sweepstakes today, February 21. One lucky kid will win the grand prize - a trip for four to New York to attend Arthur Ashe Kids' Day, the annual kick-off event to the US Open; as well as hang with the stars of Nickelodeon's brand-new live-action series How to Rock, Cymphonique Miller and Max Schneider. Fifty other youngsters will win a first prize – 10 and Under Tennis equipment that includes smaller racquets and lower bouncing balls specifically designed for young kids to have more fun while playing tennis. The "Tennis Really Rocks" sweepstakes will run thru April 1. Kids between six and 12 years old or their parents can enter the contest by visiting the website,

The USTA's partnership with Nickelodeon is an opportunity to expand the awareness of its youth tennis initiatives to the youth and parent markets. The collaboration extends the USTA's reach through the number one entertainment brand for kids as well as establish a platform in "tween" entertainment.

"Over the past few years we've been working with our industry partners to leverage our 10 and Under Tennis format and garner their support for our largest-ever youth tennis initiative," says Kurt Kamperman, Chief Executive, Community Tennis, USTA. "With our agreement with Nickelodeon, we're now stepping outside of tennis and reaching a much wider youth audience to engage them in tennis. Our goal is to get them to try tennis and then keep them in the game."

Also as part of the USTA and Nickelodeon partnership, Miller and Schneider will make appearances, throughout the year, at USTA events aimed at kids and be featured in commercial and promotional spots promoting youth tennis.

"Through this partnership with USTA we look forward to using the power of our brand to help promote the USTA's youth tennis initiative and its 10 and Under Tennis play format," says Pam Kaufman, Chief Marketing Officer, Nickelodeon Group, "The 'Tennis Really Rocks' spots hitting our air this month starring Cymphonique Miller and Max Schneider, are a continuation of our network's commitment to health and wellness and send a positive message to kids."

Miller and Schneider are well-suited to help share the message about the USTA's kid-friendly approach to getting more kids active and healthy by playing tennis and the fun and excitement they will have by simply playing the game.

"I love tennis," says Cymphonique Miller. "With courts all across the United States, it's a sport that I can play wherever I am."

Adds Schneider, "I started playing when I was a little kid, and it's one of those great sports that you can play your entire life and always have an awesome time."

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